See your business from root to revenue.
Most companies bolt AI onto one department and call it a strategy. The money is in the seams between them — where nobody owns the data and no executive can see the whole revenue cycle. Large enterprises are too big to fix that quickly. You aren't.
10× value guarantee, or you don’t pay.
$4,500 fixed fee · 2 weeks
Any of this sound familiar?
- Your customers are getting called by your competitors.
- Everyone's messaging looks sharper out there than yours does.
- You're starting to feel left behind.
- You're wondering why deploying Copilot didn't magically fix your organization.
Then a conversation about how AI can transform the whole business — not one department of it — is worth having.
The distinction that matters
Executive AI, not employee AI.
Almost everyone selling AI is selling employee productivity — seats, prompt training, chatbots, making individuals faster at the tasks they already have. That's a real thing. It is not this.
“I’m not here to make employees operate more efficiently. I’m here to give executives the absolute best AI tools in their hands so they can manage their business much more effectively — and bring on resources more quickly to do exactly what needs to be done.”
Scott “Kristof” Louviere
What changes
The method
Root to Revenue
Five stages, from the first impression a stranger has of your business to cash in the account. Every stage gets scored — and so does every seam between them, because that is where businesses actually break. Seven lenses cut across all of it.
- 01
Billboard
Branding, market presence
What does the market see before anyone talks to you?
- 02
Buyer
Customer recruitment, inbound and outbound sales, sales activity
How does interest become a real opportunity?
- 03
Onboard
Onboarding, handoff
What survives the handoff from sold to started?
- 04
Deliver
Delivery, customer satisfaction
Do you know a client is unhappy before they tell you?
- 05
Invoice
Revenue recognition, cash
How long between work delivered and money in the account?
Enable
Employee training and development — Runs underneath all five stages.
Seven lenses, across all of it
The stages are a flow — they move through time. These are disciplines, and they are not sequential: what something costs to run is a question you ask of all five stages, not a sixth stage. Scoring a stage tells you it is weak. Scoring the pair tells you why, which is the part you can act on.
7 lenses × 9 scoring units (5 stages + 4 seams) = 63 scored cells
- Cost
- What does this stage cost to run, fully loaded?
- Utilization
- Are the people, tools and licenses here actually being used?
- Risk
- What breaks here, how often, and what does it cost when it does?
- Differentiation
- Does this stage make you different, or interchangeable?
- Capability
- Can your people run this stage without a specialist?
- Decision latency
- How long from a signal appearing here to an executive acting on it?
- Data ownership
- Who owns the record here — and what is lost at the seam?
Capability and Enable are not the same thing. Capability is what gets scored — whether your people can run a stage without a specialist. Enable is the work you do about it once you know.
The seams are the point
Marketing is separate from sales. Sales uses tools that don’t work with ops. Ops works with tools that don’t work with finance. And finance doesn’t care about the customer experience — which feeds straight back into sales, retention, and cost. The loop is circular, so the damage compounds.
AI readiness assessment · $4,500 · 2 weeks
The Root-to-Revenue Review
The entry engagement. Your business scored top to bottom, gaps identified, benchmarked against competitors, and a ranked roadmap your executives can act on.
What’s included
A fixed fee needs a defined box. Anything beyond this is a change order at $175/hr, quoted before any work starts.
- Systems and platforms reviewed
- up to 8
- Stakeholder interviews
- up to 6, 45 minutes each
- Scored
- 5 stages + 4 seams, 3 lenses
- Lenses applied
- Cost, Risk, Capability
- Competitive benchmark
- up to 3 named competitors
- Executive readout
- 1 live session, up to 90 minutes
- Roadmap revision
- 1 round
The 10× guarantee
If the Review doesn't identify opportunities worth at least ten times its fee in measurable annual impact, you don't pay. Requires your executive team's participation in the scheduled working sessions.
Track record
Numbers, not adjectives.
1 week → 4 hours
Test and acceptance cycle
Automated a manual test-and-acceptance process at a national long-distance carrier — and made it runnable by any engineer, not just a specialist. Removing expert bottlenecks is exactly what AI does well. I was doing this work before it had a name.
10–15% → 40%
Gross margin
As VP of Operations at a regional managed-services and systems-integration firm, took margin from the low teens to forty percent by improving retention — specifically by communicating real value to customers instead of assuming they saw it.
$450K+ MRR
Built from zero
Started a new telecommunications line of business as an account manager and scaled it past $450,000 in monthly recurring revenue.
Why me, specifically
- Owned the P&L — net income responsibility across sales and operations lines of business
- Carried the quota — a working seller in telecom, satellite, and systems integration
- Ships the software — currently founder and lead developer of a startup in build
- Executive roles at a global networking vendor and across enterprise telecom, satellite, 24×7 NOC and data center operations
Pricing
Published, because you shouldn't have to ask.
Every engagement begins with a conversation and a deposit. No engagement starts without an executive sponsor who participates.
Start here
Two ways to find out whether this is worth your time. The Deep Dive credits toward anything you book within 30 days.
Straight answers
Find out what your revenue cycle is actually costing you.
An hour, free, no pitch. If AI isn’t the answer for you right now, I’ll say so.